© 2011 by Fringe Embassy LLC

Why Content Marketing? 

In recent years, content marketing has exploded, with 89% of B2B marketers currently using content marketing. The reason? The internet. Any potential customer will attempt to look your organisation you online before making a purchase or pursuing a deal. The shift to online media, and more recently, to mobile, means that audiences are consuming content in new and savvy ways. Today organisation needs to be nimble in its messaging and able to quickly adapt and respond to its stakeholder.  Development of comprehensive content strategies is key to build awareness among your customers and communities.

Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.

We can help you create, evaluate, learn, adjust and move on for optimal exposure and reach.

DRIVE YOUR BUSINESS SUCCESS 

We will help you build loyalty and capture leads by boosting your online traffic and 

Build Stakeholder Engagement and Customer Relationships

 

Bring Visitors to Your Site by social and video campaigns

 

Turn Visitors into Leads

 

Generate Buzz in your Marketplace

MARKETING STRATEGY

Keep your stakeholder, existing and future customers up to date with what's happening. We are experts in integrated services including

 

Survey Management

Vendor Management

Infographics

Graphics

Newsletter Design

Blog Management

Spokesperson Media Training Workshops

Executive Social Media Management

Event Management

Remote or On-Site Social Media Management

Employment Branding

MARKET RESEARCH

Our framework sheds new light on perennial marketing and management issues such as

 

Segmentation & Targeting

 

Positioning

 

Branding 

 

Feasibility Studies

 

Service & Innovation 

TECNOLOGY

Keep your clients up to date with what's happening. We offer

 

Hubspot

Google Analytics

Drupal

HTML/CSS

Adobe Creative Suite

Microsoft Office

Jira + Confluence

Facebook

Asana

Slack 

Basecamp