Why Content Marketing?

Why Content Marketing?

Content marketing has exploded, with 89% of B2B marketers currently using content marketing.

The shift to online media, and more recently, to mobile, means that audiences are consuming content in new and savvy ways. Today any organization need to be nimble in its messaging and able to quickly adapt and respond to its stakeholder. The development of comprehensive content strategies is key to build awareness among your customers and communities.

People are just not that into ads because people trust text ads less than any other content medium, especially on mobile. On the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers, and magazines. Bottom line: editorial, informational, entertaining content works best.

We can help you create, evaluate, learn, adjust, and move on for optimal exposure and reach.

DRIVE YOUR BUSINESS SUCCESS

We will help you build loyalty and capture leads by boosting your online traffic:

Build Stakeholder Engagement and Customer Relationships
Bring Visitors to Your Site by social and video campaigns
Turn Visitors into Leads
Generate Buzz in your Marketplace

MARKETING STRATEGY

Keep your stakeholder, existing and future customers up to date with what's happening. We are experts in integrated services including:

Survey Management
Vendor Management
Infographics
Graphics
Newsletter Design
Blog Management
Spokesperson Media Training Workshops
Executive Social Media Management
Event Management
Remote or On-Site Social Media Management
Employment Branding

MARKET

RESEARCH

Our framework sheds new light on perennial marketing and management issues such as:

Segmentation & Targeting
Positioning
Branding
Feasibility Studies
Service & Innovation

TECHNOLOGY

Keep your clients up to date with what's happening. We offer

Hubspot
Google Analytics
Drupal
HTML/CSS
Adobe Creative Suite
Microsoft Office
Jira + Confluence
Facebook
Asana
Slack
Basecamp