Why Content Marketing?
In recent years, content marketing has exploded, with 89% of B2B marketers currently using content marketing. The reason? The internet. Any potential customer will attempt to look your organisation you online before making a purchase or pursuing a deal. The shift to online media, and more recently, to mobile, means that audiences are consuming content in new and savvy ways. Today organisation needs to be nimble in its messaging and able to quickly adapt and respond to its stakeholder. Development of comprehensive content strategies is key to build awareness among your customers and communities.
Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.
We can help you create, evaluate, learn, adjust and move on for optimal exposure and reach.
DRIVE YOUR BUSINESS SUCCESS
We will help you build loyalty and capture leads by boosting your online traffic and
Build Stakeholder Engagement and Customer Relationships
Bring Visitors to Your Site by social and video campaigns
Turn Visitors into Leads
Generate Buzz in your Marketplace
MARKETING STRATEGY
Keep your stakeholder, existing and future customers up to date with what's happening. We are experts in integrated services including
Survey Management
Vendor Management
Infographics
Graphics
Newsletter Design
Blog Management
Spokesperson Media Training Workshops
Executive Social Media Management
Event Management
Remote or On-Site Social Media Management
Employment Branding
MARKET RESEARCH
Our framework sheds new light on perennial marketing and management issues such as
Segmentation & Targeting
Positioning
Branding
Feasibility Studies
Service & Innovation
TECNOLOGY
Keep your clients up to date with what's happening. We offer
Hubspot
Google Analytics
Drupal
HTML/CSS
Adobe Creative Suite
Microsoft Office
Jira + Confluence
Asana
Slack
Basecamp